David and Goliath – Taking on the marketing giants

It’s a story most people are familiar with, yet I’ve always kind of felt sorry for Goliath.  For those who need a refresher, Goliath was a mighty warrior, a giant of man, who day after day (40 to be exact) defeated his enemies in single combat.  Then along comes the unlikely, short, skinny hero, David. […]

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Rental Car Manager Hubspot Integration

We recently completed a custom integration for the Rental Car Manager platform (RCM) with Hubspot. This integration allows the client to easily create a email workflow from Hubspot for any quotes that were not converted into sales. Data fields such as: Name Email Source Vehicle Type Pickup / Drop off location Quote ID Total price were […]

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A Few Good Reasons Why You Should Pay Attention To Your Ad Frequency

If you are a Marketer you are probably facing some really ‘big picture’ decisions at the moment regarding your data and technology solutions. This can make it tricky to think about some of the smaller stuff, but if you read this article, I’m confident at the end of it you’ll find a little time to […]

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A great example of user generated content done absolutely right!

Alien_Covenant_Poster_Competition_People_s_Choice_Award

Fox AU Home Entertainment have put the call out to Australia’s most creative Alien fan, and holy moly, there are some fans with some serious skills out there! They’re currently running a competition for users to design their own Alien: Covenant movie poster featuring their favourite Alien from the film. The winning poster will be […]

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A brief history of Engaging Comms… it’s not War and Peace :-)

As we near the completion of our brand refresh, some of our newer members of staff liked the story of our evolution so much, they put together a little video. For those of you who have a few minutes where you have literally nothing else to do, we hope you enjoy!

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What AI can, and can’t, do

Last week a few of us attended an intimate talk at The Florence Guild by Toby Walsh, professor of artificial intelligence at UNSW on what AI can (and can’t) do… even to us, who dabble in AI every day, it was a fascinating talk. As consumers, we hear many myths relating to AI, and we […]

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Data driven marketing and understanding tech stacks

There’s a lot of talk in marketing circles about data, personalisation and data stacks. It can all feel pretty overwhelming and leave marketers unsure what the right solution is for them. I’ve seen stats that point to there being more than 3,500 marketing tech solution providers from which to chose. We’re a digital marketing and […]

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No outsourcing here, thanks.

I’ve lost count of the amount of times I’ve been approached by people & agencies almost forcing their outsourcing services on me, telling me how silly it would be of us not to accept their awesome offer of assistance… Not one of them asked me about the type of development work we do, who are […]

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Mumbrella 360 2017 highlights

Todd, Fraser and myself attended this year’s Mumbrella 360 conference. We didn’t get to see all the sessions, but here’s a quick overview of what we think were the standouts: From Storytelling to the New Age of ‘Hypertelling’ Michael Yapp, Founder & Chief Creative Officer, The Zoo (Google’s creative think-tank for brands & agencies This […]

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Who is Map My Plan and why did they win FinTech’s Financial Advice Innovator of the Year 2017?

At the 2017 FINTECH awards, the winner for Financial Advice Innovator of the Year went to Map My Plan. We were especially thrilled, as we built their site. So who are Map My Plan, and why did they win? In a nutshell, Map My Plan (or MMP for short) is the brainchild of Paul Feeney. […]

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How can you have a beautiful bespoke design on the Shopify platform?

You’d be hardpressed in the world of e-commerce not to have heard of Shopify. Although in 2nd place after Woocommerce for market share, it’s ranked #1 by merchants for usability. Like with Woocommerce, Magento or any of the commercial e-commerce platforms, Shopify operated on a  template framework to make it easy for anyone to set […]

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When your virtual world doesn’t reflect your actual one

One of the big challenges faced by businesses in the digital era is how to replicate and align their physical business with their digital one. How do you articulate your culture in a few short lines or a couple of pictures? How do you interject all the human elements that create your excellent customer service, […]

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Once upon an online

Have you ever started off with a clear vision of what you wanted to do or create, only to start the process and end up going in a completely different direction? Well this is one of those stories. I recently went to interview one of our clients who we’d built a new website for with […]

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Website Security Scanning Service Australia

Website Security Scanning Service Australia

What would the consequences be if your website, application or database got hacked today? We often see on the news major hacks like Yahoo and the like which is extremely damaging to their brand and business. Most people do not perceive this as an issue until it happens. The old Australian “She’ll be right” attitude is […]

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eBay Sales & Marketing Automation

Selling your goods on eBay can be a very profitable exercise. People will often use eBay over searching the web to find your online store and it can become a pretty effective sales / marketing channel for your business if you spend a bit of time optimising and automating the process. When I first started […]

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