What would the consequences be if your website, application or database got hacked today? We often see on the news major hacks like Yahoo and the like which is extremely damaging to their brand and business. Most people do not perceive this as an issue until it happens. The old Australian “She’ll be right” attitude is […]More >
Selling your goods on eBay can be a very profitable exercise. People will often use eBay over searching the web to find your online store and it can become a pretty effective sales / marketing channel for your business if you spend a bit of time optimising and automating the process. When I first started […]More >
Woobox is great for slapping up a quick promo based on one of their templates. But what if you want to get this data into another database or mailing system that isn’t supported natively by Woobox? Well you’re in luck as this is your guide to getting your custom Woobox integration up and running. Woobox […]More >
We recently had a client sign up to use HubSpot as their marketing automation platform. Which was fantastic… until they sent us their contact list which was over 70,000 people strong! If we simply imported this list as is it would blow out their contact allowance on HubSpot and cost them $3000 more per month […]More >
Over the years websites have become extremely complex beasts. They now consist of many plugins and other software libraries from 3rd parties that require constant updating to remain secure. If you have ever come across a hacked website, chances are someone hasn’t updated it for a while, and a vulnerability was discovered and exploited. If […]More >
How Programmatic, Marketing Automation and Database Segmentation should be driving your sales funnel.
I had an interesting conversation recently with the head of a very well respected, independent creative agency. Part of the conversation was me explaining how, 7 years ago we pitched a 5 year plan to a clothing retailer that focused on community/database growth via content and targeted communications, with the end goal being a much […]More >
Front End Developer / WordPress As the main front end and WordPress Developer you will work closely with the IT team to enhance customer experience and drive digital revenue. We need someone who can: Take a PSD design, code, test and deploy new WordPress based products and services, with high quality experience for users Build […]More >
Design matters Design is the approach we use to solve problems in the most efficient manner. It’s a systematic and intuitive way of finding the best solution. An iterative process that allows us to explore a wide range of ideas always with the end user in mind. As Jennifer Kilian, VP of of McKinsey Digital […]More >
So you need a new website? Your existing website is looking old and tired and its time to retire ye’ old faithful. It’s tempting to browse around for a new WordPress template, change the images, write some new content, add your logo and voila! All done. (Much easier than a custom built website!) But chances […]More >
WordPress is an extremely versatile platform which gives the admin user a lot of flexibility. Being flexible is not always a good thing. The Admin user can easily make changes to the site code and if compromised by a hacker it can be a very long and painful road to recovery. But there are several steps you can […]More >
Looking to quickly integrate Mailchimp API V3 with code igniter? I’ve taken this API wrapper and converted it into a library for CI so you can quickly integrate it into your project. Step 1: Download this file and add it into your application/libraries folder. On line 185 I have manually overridden the timeout value as it was always […]More >
Robert Rose, Chief Strategist at The Content Marketing Institute stated; "marketing is telling the world that you're a rock star. Content marketing is showing them that you are one".
Knowing how to create and execute content effectively is a huge part of businesses' marketing strategies. (And if it isn't, it should be). Creating quality content consistently, isn't easy but there are a few things you can do to help you reach that 'Rock Star' status.
Learn how to easily get SSL up and running on your EBS environment. (no command line required!)More >
With new research showing businesses having an increased focus on leads and conversion, everybody is talking about lead generation. It isn't surprising then to know that nearly 50% of B2B marketers' lead generation budgets will increase this year. (B2More >
I know, I know. Tracking your website visitors sounds a bit creepy/stalky... but what if it benefits both parties?More >