We don’t build any digital asset unless we’re clear on exactly what it’s role is within your marketing strategy and we’ll make sure you understand how to measure it’s success. This way we both have certainty that you will love what we build for you. This philosophy is the cornerstone of our entire business, and is why we work on 100% referral.

Strategy

Whether it’s immersing ourselves in your existing strategy, or working with you to build one from the ground up, it’s imperative to the success of your digital build or marketing execution that we both understand what winning looks like to you.

We provide advice at all levels of strategy development to help you formulate a winning strategy, help you to clearly articulate your offering to the right people, and allocate the right resources to help you implement that strategy. We then advise on the right digital assets then need to be built or augmented to support that strategy.

Personas & segmentation

Understanding who your target personas are -, who they are, what they need, where they need it – and how to segment them in your marketing activities are a must. Consumers these days expect that you know about their likes and dislikes, and can get peeved if you send them a message that clearly shows you don’t know who they are.

Content

Your content needs to reflect the needs of each of your target segments.

We work with clients at the strategy development level all the way down to curation of content and creation of original content.

There are no short cuts here. The only golden rule of content, in our experience, is remembering the individuals you are trying to engage with, and giving them content they will find valuable. If you do that, they will come…

Post, measure, adapt, repeat

Launching your digital product is only the beginning! Gone are the days of launching a website and not looking at the content again for the next 12 months… With all the technology we have available these days, you will be able to measure the performance of all your digital assets with the click of a button.

So our mantra is ‘post, measure, adapt, repeat’. You have a frontline to your target market – use it! Test messaging, test imagery, let your target market tell you what works with your marketing strategy, and what needs more work…

Social

Interacting and engaging with your customers through social media is not longer a ‘nice to have’, it’s essential. It’s not a broadcast system, and if you don’t curate social content, you’ll be lost.

Social media is about building familiarity, then building trust in your brand, not about the hard sell. We use context to drive content, and content to drive curiosity. It’s a vital medium to building long term and sustainable relationships that can really let you identify the life time value of your customers.

Case Studies
Crack in the concrete
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We've come a long way since the launch of AAA and it really is down to the hard work and expertise of Engaging that we've come as far as we have. I'm sure we have thrown you some curly ones in the last couple of months and your attitude has always just been to crush it!

20th Century Fox Australia
Articles
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